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1 Zoella280390
Zoe Sugg started her blog
when she was 19. She posts
videos about fashion, hair,
style and beauty, as well as
general “Day in the Life”
videos about the things she
does, such as going shopping.
She admits she’s “by no
means an expert in make-up”,
but she still has over seven
million subscribers. Zoe (born
28th March 1990) released
her first novel, Girl Online,
in November 2014. She also
has her own beauty product
collection under the brand
name Zoella Beauty, which
was launched in September
2014.
2 ShayCarl
Shay Carl Butler is an
American vlogger with
several YouTube channels.
Shay (born 5th March 1980)
has appeared on chat shows
and has had celebrities such
as Matt Damon appear in
his videos. His SHAYTARDS
YouTube channel has over
three million subscribers.
It consists of videos about
his family and the things
they get up to on a daily
basis. As he says on a video
on the homepage, “We’re
a family of six who’ve been
making daily videos for
the past six years.” He has
another series of videos
called “BROVENTURES” in
which Shay and his brother
Casey go on crazy adventures
together such as sky diving.
3 PewDiePie
The king of the vloggers is
PewDiePie. His YouTube
channel has over 34 million
subscribers and more than 4
billion hits. This makes him
the most followed user on
the website. In his videos,
he chats to his “bros” – his
online fans – about video
games. The man behind the
operation is Felix Kjellberg,
who lives with his Italian
girlfriend and their dogs
in Brighton, England.
He started out studying
Industrial Engineering at
Chalmers University of
Technology in Gothenburg
(Sweden), but dropped out
to make his videos in his very
own quirky style that his fans
absolutely love.
So, how do vloggers make
their money? Most of
their income comes from
publicity. Companies are
keen to reach the millions of
young fans who watch the
videos, so they’ll pay up to
£20,000 a month to put up
advertising on the webpage.
And the big question is: why
are vloggers so popular? Of
course, they’re attractive,
charming, funny, fun to